I also think there is a basic problem between Jake's colors on his website vs. his color samples. On the website what we are seeing are the colors from an 'additive' color model vs. the 'subtractive' color system of pigments and dyes. The 'woodland' brown color that I see on the website is the color I want to see on actual wood - but when you apply the pigments in the same ratios in real life, we get the subtractive colors result, which looks a lot more red in real life. I think this goes beyond a simple explanation of not all monitors are calibrated the same. I think what we're seeing is a misapplication of additive color theory to pigments - there needs to be a 'compensation' model in place to get better real world results.