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Contractor Inspiration Center
The goal of the Contractor Inspiration Center is to pass on to you, the contractor, the many techniques, practices and time saving measures learned and developed during many years in the wood restoration industry.
My company was established in the spring of 1974 for the sole purpose of restoring and preserving wood decks, wood fencing, wood sided homes and log cabins. The company initiated an expansion program in late 1979 utilizing in house employees. Over the next 20 years, the company expanded operations to 28 locations in 19 States. Beginning in mid 1999, many of the owner/managers purchased their respective operations.
The Company has never deviated from the original goal: Restoration and Preservation of exterior wood.
Mark M. Smith
Wood and Deck Restoration Flyer
We have been using a variation of this flyer for 30+ years.
IT IS THE ONLY ADVERTISING WE HAVE EVER USED!
Keep in mind, the newspaper will do all the design, layout and printing of the flyer (you can have their finished product printed elsewhere, however, in most cases they are usually much less expensive).Just supply the photographs and give them a general idea of what you are looking for, and they will take it from there and work up several designs for your approval. There is no charge for the design work.
We use local publications, and as I stated, we pick a day when we are usually the only flier in the paper.
The cost varies widely. For example, here in the Prescott Courier (Circulation of 50,000+ the cost on 60# glossy paper runs about $750/week. In Kansas City we paid $2000/week for a circulation of 500,000.
Initially the response will not be all that great (Although it will usually pay for itself many times over immediately), however, as with any type of advertising, repetition is the key. This flyer is the ONLY advertising medium we utilize.
Please Ask any Questions Below!
Comments (1)
Subscribe to this comment's feedHappy that I could help
Here's the link for those of you that want to see the rest of the project!
http://www.bearcreekloghomerestoration.com/images/gallery/Gallery/pages/brixius029.htm
Let me know when I can expect the first residual income check!
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Endorsements
"I have had the good fortune to know and learn from Mark Smith for the past 6 years. Whether the subject is business or craftsmanship in exterior wood restoration, Mark's advice and guidance has been invaluable and just dead on."
Rick Petry
It has been my great fortune to have been introduced to the 'oldest woody in the world', Mr. Mark Smith. Through his sharing of hard earned experience and insight, my business is able to deliver results my competitiors can only dream of. Mr. Smith has valuable knowledge to share in both the trenches of wood restoration and the sales approach. As he will tell you, you have to follow through with good advice and implement what you learn.
Alan Broom
ShineBrite LLC
